If you would like to read any of my recent articles that have been distributed in trade show exhibiting publications, just click the links below for those available online:
- “12 Things I Wish Someone Would Have Told Me About Exhibiting at Virtual Events”, Exhibit City News, November/December 2020
- “What’s Next with Tradeshows and Events? Beyond Plan B”, Exhibit City News, September/October 2020
- “Laundry on the road? Plan ahead — or use the sink!” by Chris Elliott (Contributor), Washington Post, July 23, 2020
- “Straight from the Stage: Q & A – Candy Adams”, RXInsider Industry Thought Leader Q & A, April 2, 2020
- “Things I Wish Somebody would have told me about Exhibiting: Packing 101 for the Road Warrior”, TSNN, February 25, 2020
- “Optimizing Your Exhibit ROI: Trade Show Spending for Results”, AEM Blog, January 27, 2020
- “Things I Wish Somebody Would Have Told Me About Exhibiting”, TSNN, January 21, 2020
- “The Sweet Way Candy Adams, A.K.A. The Booth Mom, Builds Relationships”, TSNN, December,18, 2019
- “AEM’s Industry Insights: 2019’s Most-Read AEM Advisor Blogs”, AEM Blog, December 18, 2019
- “Pobody’s Nerfect: Watching your Bottom Line for Errors”, AEM Blog, November 5, 2019
- “Heard of ROI/ROO/ROR? Then what’s ROX?”, AEM Blog, August 14, 2019
- “What’s your – and your exhibitors’ and attendees’ – emergency response IQ?”, CEIR Blog, June 23, 2019
- “Eight Proven Trade Show Tips that Maximize ROI”, Channel Impact Blog, May 10, 2019
- “Are There Stupid Meeting Questions? It Depends!”, Meetings Today Blog (Contributor), April 5, 2019
- “Giving your Exhibit a Facelift: The 7 Rs to Resurrect or Retire It”, AEM Blog, March 25, 2019
- “How are YOU measuring your trade show exhibit’s performance?“, AEM Blog, February 4, 2019
- “Sealing the Deal” (Negotiations), Exhibitor Magazine, December 2018
- “Forcing the Issue” (Forced Freight), Exhibitor Magazine, November 2018
- “Fudge your trade show exhibiting show deadline,” Things I Wish Somebody Would Have Told me about Exhibiting, TSNN, November 20, 2018
- “The Finer Things” (Little-Known Details in Exhibitor Services Manuals), Exhibitor Magazine, October 2018
- “Good, Fast, Cheap. Pick any Two!” Things I Wish Somebody Would Have Told me about Exhibiting, TSNN, October 18, 2018
- “Accessible by Design” (Designing Exhibits to be ADA-Friendly), Exhibitor Magazine, September 2018
- “Advice from The Booth Mom: Are Your Exhibit Graphics Doing Their Job?“, Direct Cannabis Network (DCN) , October 16, 2018
- “Accessible by Design, Exhibitor Magazine, September 2018
- “Advice from The Booth Mom: Why a Business Card is NOT a Lead“, Direct Cannabis Network (DCN) , August 23, 2018
- “Got It Covered?”, Exhibitor Magazine, August 2018
- “Balance of Power: Part Two”, Exhibitor Magazine, July 2018
- “Balance of Power: Part One”, Exhibitor Magazine, June 2018
- “Cost-Efficient Exhibits: How Your Exhibit RFP and Post-Show Audits Can Save You Money”, Association of Equipment Manufacturers Newsletter, May 3, 2018
- “Freight Expectations”, Exhibitor Magazine, May 2018
- “Advice from The Booth Mom: Pre-Show Strategy and Supporting Tactics“, Direct Cannabis Network (DCN) , April 27, 2018
- “Advice from The Booth Mom: Assemble Your Trade Show Team“, Direct Cannabis Network (DCN), April 5, 2018
- “Always Be Prepared”, Exhibitor Magazine, April 2018
- “Trade Show Trickery (Industry Scams)“, Exhibitor Magazine, March 2018
- “Advice from The Booth Mom: Creating your Pre-Show Exhibit Timeline“, Direct Cannabis Network (DCN) , February 27, 2018
- “Why Are You Exhibiting? Formulating your exhibiting goals and objectives to achieve results”, Gardner Business Media, February 19, 2018
- “Rent Check”, (Exhibit Rental Pros and Cons), Exhibitor Magazine, February 2018
- “Help! – Exhibit Insurance”, Exhibitor Magazine, February 2018
- “Material World” (Managing Material Handling Costs), Exhibitor Magazine, January 2018
- “Things I Wish Someone Would Have Told Me – #5: Ask for the discount. If you don’t ask, you don’t get!”, TSNN.com, January 11, 2018
- “7 Must-Read Trade Show Strategy Articles” (Contributor: #1 and #6), Association of Equipment Manufacturers Newsletter, December 21, 2017
- “Things I Wish Someone Would Have Told Me – #4: Add 10% “slush” to your exhibit budget“, TSNN.com, December 21, 2017
- “Where There’s Smoke…” (Fire Regulations and Industry Standards), Exhibitor Magazine, December 2017
- “Things I Wish Someone Would Have Told Me – #3: Relationships can make – or break – your exhibit”, TSNN.com, November 25, 2017
- “Things I Wish Someone Would Have Told Me – #2: Give yourself extra time during set-up”, TSNN.com, November 7, 2017
- “Budgeting 101: Rules of Thumb & Labor” (Contributor), Exhibitor Magazine, November 2017
- “Six Tips for Effective Site Inspections“, Exhibitor Magazine, November 2017
- “Trade Show Tune-Ups” (Repair, Refurb, Refresh, Reconfigure), Exhibitor Magazine, November 2017
- “Meet Candy Adams, The Booth Mom®“, VoyageLA, October 16, 2017
- “Walk an Aisle in Their Shoes”, Association of Equipment Manufacturers Newsletter, October 16, 2017
- “The Sky’s the Limit” (Understanding Overhead Rigging), Exhibitor Magazine, October 2017
- “Trade Shows 101: Tips for Planning Your First Exhibit”, Direct Cannabis Network, October 2017
- “Things I Wish Someone Would Have Told Me – #1: Have a Plan B”, TSNN.com, September 25, 2017
- “Your Secret Weapon for Success: A Well-Trained Exhibit Staff” , Association of Equipment Manufacturers Newsletter, September 25, 2017
- “Trade Show Show Biz” (In-Booth Theater Presentations), Exhibitor Magazine, September 2017
- “The Ins and Outs of I&D”, Exhibitor Magazine, August 2017
- “Top 10 Tips for Successful Exhibiting”, Association of Equipment Manufacturers, July 17, 2017
- “Event-Planning Primer”, Exhibitor Magazine, July 2017
- “Habla Trade Show?” (Confusing Exhibiting Terms), Greater Midwest Chapter of PCMA Newsletter, June 2017
- “Buyer Beware” (Auditing Trade Show Exhibit Invoices for Errors), Exhibitor Magazine, June 2017
- “The Booth Mom’s Hot Button: Why a Business Card is NOT a Lead“, TSNN Blog, June 2017
- “6 Super-Comfortable Shoe Brands That Business Travelers Love” (Contributor), Money Magazine, May 26, 2017
- “Ship Shape” (Shipping Lessons), Exhibitor Magazine, May 2017
- “Off-Site Events” (Opinions and Advice – Contributor), Exhibitor Magazine, May 2017
- “The Full Report” (Post-Show Reporting), Exhibitor Magazine, April 2017
- “Worst Case Scenarios” (Widescale Trade Show Disasters), Exhibitor Magazine, March 2017
- “Exhibit Refurbishment” (contributor), Exhibitor Magazine, March 2017
- “Taking the Lead” (Lead Management), Exhibitor Magazine, February 2017
- “Sign Language” (Effective Exhibit Graphics), Exhibitor Magazine, January 2017
- “Checking the Right Boxes” (Avoiding Shipping Snafus), Exhibitor Magazine, December 2016
- “The 10 Keys to RFPs“, Exhibitor Magazine, November 2016
- “How to Spend Strategically“, Exhibitor Magazine, October 2016
- “Do Good Fences Make Good Neighbors?“, Exhibitor Magazine, September 2016
- “How to Save on Swag“ (Promotional Items), Exhibitor Magazine, August 2016
- “Get Your Act Together” (In-Booth Presentations), Exhibitor Magazine, July 2016
- “Candy’s Commandments“, Exhibitor Magazine, June 2016
- “Ten-Step Site Inspection“, Exhibitor Magazine, May 2016
- “Eight Tips for Exhibit Rental“, Exhibitor Magazine, April 2016
- “99 Cost-Savings Tips and Tricks for Exhibit Managers“, Center for Exhibition Industry Research (CEIR) Industry Insight Series Report, March 2016
- “Filling the Booth-Staffing Gap” (Temporary Staffing), Exhibitor Magazine, March 2016
- “Demystifying Drayage“, (Material Handling), Exhibitor Magazine, February 2016
- “Get the Show on the Road” (How to Avoid Shipping Snafus), Exhibitor Magazine, January 2016
- “The RFP Primer“ (What you Need to Know), Exhibitor Magazine, December 2015
- “Competitive Bidding: Is It Always The Best Approach?“, (Contributor), IAEE’s NewsLines, November 11, 2015
- “Damage Control“ (Avoiding Exhibit Damage Before, During and After the Show), Exhibitor Magazine, November 2015
- “Floors Galore“ (Exhibit Flooring Options), Exhibitor Magazine, October 2015
- “Labor of Love” (10 Tips for a Painless I & D Process), Exhibitor Magazine, September 2015
- “Golden Retrieval“ (Best Practices in Lead Gathering), Exhibitor Magazine, August 2015
- “How to Break the Rules” (Requesting Rule Variances), Exhibitor Magazine, July 2015
- “Form and Function“ (Common Trade Show Forms), Exhibitor Magazine, June 2015
- “The Freight Escape” (Forced Freight), Exhibitor Magazine, May 2015
- “Purposeful Premiums“ (Trade Show Giveaways), Exhibitor Magazine, April 2015
- “Better Late than Never” (Last-minute Shipments), Exhibitor Magazine, March 2015
- “Natural Selection“ (Booth Space Selection), Exhibitor Magazine, February 2015
- “A Lectern by any Other Name“ (Contributor), Convene/PCMA Comments, February 2015
- “Read All About It“ (Collateral Literature), Exhibitor Magazine, January 2015
- “Candy’s Cookie Jar” (excerpts from columns published in Exhibit City News from June – December 2000), Exhibit City News 20th Anniversary Special Edition, December 2014
- “The State of the Industry Over the Past 20 Years” (contributor), Exhibit City News 20th Anniversary Special Edition, December 2014
- “When Disaster Strikes” (Exhibit Insurance), Exhibitor Magazine, December 2014
- “Field Research” (Event Venue Selection), Exhibitor Magazine, November 2014
- “Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation“ (Contributor), CEIR Blog, October 2014
- “To Rent or Not to Rent“, Exhibitor Magazine, October 2014
- “Ship Happens“ (Shipping Lessons Learned), Exhibitor Magazine, September 2014
- “Building an Effective Show Management Team – What is Important and What is Not“ (contributor), IAEE NEWSLINE: Operations, August 15, 2014
- “Make It Work” (Exhibit Refurbishment), Exhibitor Magazine, August 2014
- “Amateur Hour” (Live Presentations), Exhibitor Magazine, July 2014
- “Simplifying the Search for International Suppliers” (contributor), Exhibitor Magazine, June 2014
- “Checks and Balances“, Exhibitor Magazine, June 2014
- “Installation and Dysfunction“, Exhibitor Magazine, May 2014
- “What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?“, CEIR Blog, May 6, 2014
- “Stealing the Show“, Exhibitor Magazine, April 2014
- “Lighting the Path: Inspirational Leadership Increases Engagement” (contributor), PMPI Engage, March/April 2014
- “In Case of Emergency“, Exhibitor Magazine, March 2014
- “Suitcasing and Outboarding“ (Contributor), Exhibitor Magazine, March 2014
- “CEIR Report: Exhibit Staff Orientation“, Exhibitors Daily (online), March 2, 2014
- “A Dozen Promo No-Nos“, Exhibitor Magazine, February 2014
- “Inspirational Quotes by our CMM Industry Thought Leaders“ (contributor) , MPI Potomac Chapter Newsletter, February 2014
- “Burn Notice“, Exhibitor Magazine, January 2014
- “Exhibitor Q & A: Shipping“, Exhibitor Magazine, January 2014
- “Staff Training“, Exhibitor Magazine, December 2013
- “Perception Versus Reality: What Exhibitors Really Want in Convention Housing“, (Contributor) MeetingsNet.com, November 2013
- “Don’t Skip the Rehearsal“, CEIR Blog, November 2013
- “Many Happy Returns“, Exhibitor Magazine, November 2013
- “Analyze This“, Exhibitor Magazine, October 2013
- “Blessed Union“, Exhibitor Magazine, September 2013
- “Say What? The Language of Labor“, Exhibitor Magazine, September 2013
- “23 Things That Drive Exhibitors Crazy“ (Contributor), BizBash.com, August 20, 2013
- “A Rookies Guide to Graphics“, Exhibitor Magazine, August 2013
- “11 Things You Don’t Need at Your Next Conference“ (contributor), BizBash.com, July 29, 2013
- “Play by the Rules“, Exhibitor Magazine, July 2013
- “An Exhibit Manager’s Guide to Exhibit Staff Orientation” Guru Report, Center for Exhibition Industry Research, July 2013 (only available for purchase at http://www.ceir.org/store_products.view.php?id=2551)
- “Breaking Up is Hard to Do“, Exhibitor Magazine, June 2013
- “The Freight Escape“, Exhibitor Magazine, May 2013
- “What’s in a Theme?”, Exhibitor Magazine, April 2013
- “Purposeful Premiums”, Exhibitor Magazine, March 2013
- “Process Makes Perfect”, Exhibitor Magazine, February 2013
- “Fully Furnished”, Exhibitor Magazine, January 2013
- “Contractor Confusion”, Exhibitor Magazine, December 2012
- “Rental Rundown”, Exhibitor Magazine, November 2012
- “CMP Profile of Candace Adams”, CMP Today eNewsletter, October 13, 2012
- “Flooring FAQs”, Exhibitor Magazine, October 2012
- “Cover Your Assets”, Exhibitor Magazine, September 2012
- “RFP Essentials”, Exhibitor Magazine, August 2012
- “The Shocking Truth – Part Two”, Exhibitor Magazine, July 2012
- “Expert Advice on Budgeting for a Trade Show” (Contributor), The Small Business Authority (online), June 2012
- “The Shocking Truth – Part One”, Exhibitor Magazine, June 2012
- “Lost in Transportation”, Exhibitor Magazine, May 2012
- “The Fine Print”, Exhibitor Magazine, April 2012
- “My Favorite Things”, Exhibitor Magazine, March 2012
- “Lessons Learned”, Exhibitor Magazine, February 2012
- “Small Packages”, Exhibitor Magazine, January 2012
Contact Candy directly regarding freelance writing opportunities i.e. blogs, corporate how-to-exhibit manuals featuring industry best practices and rookie exhibitor how-to’s for exhibitor services manuals.