Candy's Articles - The Booth Mom®

If you would like to read any of my recent articles that have been distributed in trade show exhibiting publications, just click the links below for those available online:

“12 Things I Wish Someone Would Have Told Me About Exhibiting at Virtual Events”, Exhibit City News, November/December 2020
“What’s Next with Tradeshows and Events? Beyond Plan B”, Exhibit City News, September/October 2020
“Laundry on the road? Plan ahead — or use the sink!” by Chris Elliott (Contributor), Washington Post, July 23, 2020
“Straight from the Stage: Q & A – Candy Adams”, RXInsider Industry Thought Leader Q & A, April 2, 2020
“Things I Wish Somebody would have told me about Exhibiting: Packing 101 for the Road Warrior”, TSNN, February 25, 2020
“Optimizing Your Exhibit ROI: Trade Show Spending for Results”, AEM Blog, January 27, 2020
“Things I Wish Somebody Would Have Told Me About Exhibiting”, TSNN, January 21, 2020
“The Sweet Way Candy Adams, A.K.A. The Booth Mom, Builds Relationships”, TSNN, December,18, 2019
“AEM’s Industry Insights: 2019’s Most-Read AEM Advisor Blogs”, AEM Blog, December 18, 2019
“Pobody’s Nerfect: Watching your Bottom Line for Errors”, AEM Blog, November 5, 2019
“Heard of ROI/ROO/ROR? Then what’s ROX?”, AEM Blog, August 14, 2019
“What’s your – and your exhibitors’ and attendees’ – emergency response IQ?”, CEIR Blog, June 23, 2019
“Eight Proven Trade Show Tips that Maximize ROI”, Channel Impact Blog, May 10, 2019
“Are There Stupid Meeting Questions? It Depends!”, Meetings Today Blog (Contributor), April 5, 2019
“Giving your Exhibit a Facelift: The 7 Rs to Resurrect or Retire It”, AEM Blog, March 25, 2019
“How are YOU measuring your trade show exhibit’s performance?“, AEM Blog, February 4, 2019
“Sealing the Deal” (Negotiations), Exhibitor Magazine, December 2018
“Forcing the Issue” (Forced Freight), Exhibitor Magazine, November 2018
“Fudge your trade show exhibiting show deadline,” Things I Wish Somebody Would Have Told me about Exhibiting, TSNN, November 20, 2018
“The Finer Things” (Little-Known Details in Exhibitor Services Manuals), Exhibitor Magazine, October 2018
“Good, Fast, Cheap. Pick any Two!” Things I Wish Somebody Would Have Told me about Exhibiting, TSNN, October 18, 2018
“Accessible by Design” (Designing Exhibits to be ADA-Friendly), Exhibitor Magazine, September 2018
“Advice from The Booth Mom: Are Your Exhibit Graphics Doing Their Job?“, Direct Cannabis Network (DCN) , October 16, 2018
“Accessible by Design, Exhibitor Magazine, September 2018
“Advice from The Booth Mom: Why a Business Card is NOT a Lead“, Direct Cannabis Network (DCN) , August 23, 2018
“Got It Covered?”, Exhibitor Magazine, August 2018
“Balance of Power: Part Two”, Exhibitor Magazine, July 2018
“Balance of Power: Part One”, Exhibitor Magazine, June 2018
“Cost-Efficient Exhibits: How Your Exhibit RFP and Post-Show Audits Can Save You Money”, Association of Equipment Manufacturers Newsletter, May 3, 2018
“Freight Expectations”, Exhibitor Magazine, May 2018
“Advice from The Booth Mom: Pre-Show Strategy and Supporting Tactics“, Direct Cannabis Network (DCN) , April 27, 2018
“Advice from The Booth Mom: Assemble Your Trade Show Team“, Direct Cannabis Network (DCN), April 5, 2018
“Always Be Prepared”, Exhibitor Magazine, April 2018
“Trade Show Trickery (Industry Scams)“, Exhibitor Magazine, March 2018
“Advice from The Booth Mom: Creating your Pre-Show Exhibit Timeline“, Direct Cannabis Network (DCN) , February 27, 2018
“Why Are You Exhibiting? Formulating your exhibiting goals and objectives to achieve results”, Gardner Business Media, February 19, 2018
“Rent Check”, (Exhibit Rental Pros and Cons), Exhibitor Magazine, February 2018
“Help! – Exhibit Insurance”, Exhibitor Magazine, February 2018
“Material World” (Managing Material Handling Costs), Exhibitor Magazine, January 2018
“Things I Wish Someone Would Have Told Me – #5: Ask for the discount. If you don’t ask, you don’t get!”, TSNN.com, January 11, 2018
“7 Must-Read Trade Show Strategy Articles” (Contributor: #1 and #6), Association of Equipment Manufacturers Newsletter, December 21, 2017
“Things I Wish Someone Would Have Told Me – #4: Add 10% “slush” to your exhibit budget“, TSNN.com, December 21, 2017
“Where There’s Smoke…” (Fire Regulations and Industry Standards), Exhibitor Magazine, December 2017
“Things I Wish Someone Would Have Told Me – #3: Relationships can make – or break – your exhibit”, TSNN.com, November 25, 2017
“Things I Wish Someone Would Have Told Me – #2: Give yourself extra time during set-up”, TSNN.com, November 7, 2017
“Budgeting 101: Rules of Thumb & Labor” (Contributor), Exhibitor Magazine, November 2017
“Six Tips for Effective Site Inspections“, Exhibitor Magazine, November 2017
“Trade Show Tune-Ups” (Repair, Refurb, Refresh, Reconfigure), Exhibitor Magazine, November 2017
“Meet Candy Adams, The Booth Mom®“, VoyageLA, October 16, 2017
“Walk an Aisle in Their Shoes”, Association of Equipment Manufacturers Newsletter, October 16, 2017
“The Sky’s the Limit” (Understanding Overhead Rigging), Exhibitor Magazine, October 2017
“Trade Shows 101: Tips for Planning Your First Exhibit”, Direct Cannabis Network, October 2017
“Things I Wish Someone Would Have Told Me – #1: Have a Plan B”, TSNN.com, September 25, 2017
“Your Secret Weapon for Success: A Well-Trained Exhibit Staff” , Association of Equipment Manufacturers Newsletter, September 25, 2017
“Trade Show Show Biz” (In-Booth Theater Presentations), Exhibitor Magazine, September 2017
“The Ins and Outs of I&D ”, Exhibitor Magazine, August 2017
“Top 10 Tips for Successful Exhibiting ”, Association of Equipment Manufacturers, July 17, 2017
“Event-Planning Primer ”, Exhibitor Magazine, July 2017
“Habla Trade Show?” (Confusing Exhibiting Terms), Greater Midwest Chapter of PCMA Newsletter, June 2017
“Buyer Beware” (Auditing Trade Show Exhibit Invoices for Errors), Exhibitor Magazine, June 2017
“The Booth Mom’s Hot Button: Why a Business Card is NOT a Lead“, TSNN Blog, June 2017
“6 Super-Comfortable Shoe Brands That Business Travelers Love” (Contributor), Money Magazine, May 26, 2017
“Ship Shape” (Shipping Lessons), Exhibitor Magazine, May 2017
“Off-Site Events” (Opinions and Advice – Contributor), Exhibitor Magazine, May 2017
“The Full Report” (Post-Show Reporting), Exhibitor Magazine, April 2017
“Worst Case Scenarios” (Widescale Trade Show Disasters), Exhibitor Magazine, March 2017
“Exhibit Refurbishment” (contributor), Exhibitor Magazine, March 2017
“Taking the Lead” (Lead Management), Exhibitor Magazine, February 2017
“Sign Language” (Effective Exhibit Graphics), Exhibitor Magazine, January 2017
“Checking the Right Boxes” (Avoiding Shipping Snafus), Exhibitor Magazine, December 2016
“The 10 Keys to RFPs“, Exhibitor Magazine, November 2016
“How to Spend Strategically“, Exhibitor Magazine, October 2016
“Do Good Fences Make Good Neighbors?“, Exhibitor Magazine, September 2016
“How to Save on Swag“ (Promotional Items), Exhibitor Magazine, August 2016
“Get Your Act Together” (In-Booth Presentations), Exhibitor Magazine, July 2016
“Candy’s Commandments“, Exhibitor Magazine, June 2016
“Ten-Step Site Inspection“, Exhibitor Magazine, May 2016
“Eight Tips for Exhibit Rental“, Exhibitor Magazine, April 2016
“99 Cost-Savings Tips and Tricks for Exhibit Managers“, Center for Exhibition Industry Research (CEIR) Industry Insight Series Report, March 2016
“Filling the Booth-Staffing Gap” (Temporary Staffing), Exhibitor Magazine, March 2016
“Demystifying Drayage“, (Material Handling), Exhibitor Magazine, February 2016
“Get the Show on the Road” (How to Avoid Shipping Snafus), Exhibitor Magazine, January 2016
“The RFP Primer“ (What you Need to Know), Exhibitor Magazine, December 2015
“Competitive Bidding: Is It Always The Best Approach?“, (Contributor), IAEE’s NewsLines, November 11, 2015
“Damage Control“ (Avoiding Exhibit Damage Before, During and After the Show), Exhibitor Magazine, November 2015
“Floors Galore“ (Exhibit Flooring Options), Exhibitor Magazine, October 2015
“Labor of Love” (10 Tips for a Painless I & D Process), Exhibitor Magazine, September 2015
“Golden Retrieval“ (Best Practices in Lead Gathering), Exhibitor Magazine, August 2015
“How to Break the Rules” (Requesting Rule Variances), Exhibitor Magazine, July 2015
“Form and Function“ (Common Trade Show Forms), Exhibitor Magazine, June 2015
“The Freight Escape” (Forced Freight), Exhibitor Magazine, May 2015
“Purposeful Premiums“ (Trade Show Giveaways), Exhibitor Magazine, April 2015
“Better Late than Never” (Last-minute Shipments), Exhibitor Magazine, March 2015
“Natural Selection“ (Booth Space Selection), Exhibitor Magazine, February 2015
“A Lectern by any Other Name“ (Contributor), Convene/PCMA Comments, February 2015
“Read All About It“ (Collateral Literature), Exhibitor Magazine, January 2015
“Candy’s Cookie Jar” (excerpts from columns published in Exhibit City News from June – December 2000), Exhibit City News 20th Anniversary Special Edition, December 2014
“The State of the Industry Over the Past 20 Years” (contributor), Exhibit City News 20th Anniversary Special Edition, December 2014
“When Disaster Strikes” (Exhibit Insurance), Exhibitor Magazine, December 2014
“Field Research” (Event Venue Selection), Exhibitor Magazine, November 2014
“Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation“ (Contributor), CEIR Blog, October 2014
“To Rent or Not to Rent“, Exhibitor Magazine, October 2014
“Ship Happens“ (Shipping Lessons Learned), Exhibitor Magazine, September 2014
“Building an Effective Show Management Team – What is Important and What is Not“ (contributor), IAEE NEWSLINE: Operations, August 15, 2014
“Make It Work” (Exhibit Refurbishment), Exhibitor Magazine, August 2014
“Amateur Hour” (Live Presentations), Exhibitor Magazine, July 2014
“Simplifying the Search for International Suppliers” (contributor), Exhibitor Magazine, June 2014
“Checks and Balances“, Exhibitor Magazine, June 2014
“Installation and Dysfunction“, Exhibitor Magazine, May 2014
“What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?“, CEIR Blog, May 6, 2014
“Stealing the Show“, Exhibitor Magazine, April 2014
“Lighting the Path: Inspirational Leadership Increases Engagement” (contributor), PMPI Engage, March/April 2014
“In Case of Emergency“, Exhibitor Magazine, March 2014
“Suitcasing and Outboarding“ (Contributor), Exhibitor Magazine, March 2014
“CEIR Report: Exhibit Staff Orientation“, Exhibitors Daily (online), March 2, 2014
“A Dozen Promo No-Nos“, Exhibitor Magazine, February 2014
“Inspirational Quotes by our CMM Industry Thought Leaders“ (contributor) , MPI Potomac Chapter Newsletter, February 2014
“Burn Notice“, Exhibitor Magazine, January 2014
“Exhibitor Q & A: Shipping“, Exhibitor Magazine, January 2014
“Staff Training“, Exhibitor Magazine, December 2013
“Perception Versus Reality: What Exhibitors Really Want in Convention Housing“, (Contributor) MeetingsNet.com, November 2013
“Don’t Skip the Rehearsal“, CEIR Blog, November 2013
“Many Happy Returns“, Exhibitor Magazine, November 2013
“Analyze This“, Exhibitor Magazine, October 2013
“Blessed Union“, Exhibitor Magazine, September 2013
“Say What? The Language of Labor“, Exhibitor Magazine, September 2013
“23 Things That Drive Exhibitors Crazy“ (Contributor), BizBash.com, August 20, 2013
“A Rookies Guide to Graphics“, Exhibitor Magazine, August 2013
“11 Things You Don’t Need at Your Next Conference“ (contributor), BizBash.com, July 29, 2013
“Play by the Rules“, Exhibitor Magazine, July 2013
“An Exhibit Manager’s Guide to Exhibit Staff Orientation” Guru Report, Center for Exhibition Industry Research, July 2013 (only available for purchase at http://www.ceir.org/store_products.view.php?id=2551)
“Breaking Up is Hard to Do“, Exhibitor Magazine, June 2013
“The Freight Escape“, Exhibitor Magazine, May 2013
“What’s in a Theme?”, Exhibitor Magazine, April 2013
“Purposeful Premiums”, Exhibitor Magazine, March 2013
“Process Makes Perfect”, Exhibitor Magazine, February 2013
“Fully Furnished”, Exhibitor Magazine, January 2013
“Contractor Confusion”, Exhibitor Magazine, December 2012
“Rental Rundown”, Exhibitor Magazine, November 2012
“CMP Profile of Candace Adams”, CMP Today eNewsletter, October 13, 2012
“Flooring FAQs”, Exhibitor Magazine, October 2012
“Cover Your Assets”, Exhibitor Magazine, September 2012
“RFP Essentials”, Exhibitor Magazine, August 2012
“The Shocking Truth – Part Two”, Exhibitor Magazine, July 2012
“Expert Advice on Budgeting for a Trade Show” (Contributor), The Small Business Authority (online), June 2012
“The Shocking Truth – Part One”, Exhibitor Magazine, June 2012
“Lost in Transportation”, Exhibitor Magazine, May 2012
“The Fine Print”, Exhibitor Magazine, April 2012
“My Favorite Things”, Exhibitor Magazine, March 2012
“Lessons Learned”, Exhibitor Magazine, February 2012
“Small Packages”, Exhibitor Magazine, January 2012

Contact Candy directly regarding freelance writing opportunities i.e. blogs, corporate how-to-exhibit manuals featuring industry best practices and rookie exhibitor how-to’s for exhibitor services manuals.