Do you want to motivate your exhibitors and help them to improve their exhibit presence at your show? Consider implementing a “Best-of-Show” competition with a professional judging team, complete with pre-show promotion of your award criteria and award levels (i.e. a free 10′ x 10′ booth space at the following year’s show for first prize in the linear category, or a 20′ x 20′ booth space for first prize in the island category), plus trophies/plaques, at-show announcements, recognition through show floor announcements, trophy presentation during a meal function, promotion on your show website and bragging rights.
After the judging is completed and awards have been announced, your judges can return to those exhibitors’ booths who’ve requested a personalized exhibit review of what they can improve for future shows. (Or this exhibit review can also be customized to first-time exhibitors, with on-the-fly tips that can be implemented on show site during set-up.)
All Best-of-Show programs can be customized to your show’s goals and objectives and exhibitor sizes and types.
Mystery Shopper Exhibit/Staff Evaluation
How can you get objective input and unbiased feedback on your exhibit’s effectiveness and exhibit staff’s productivity? With a super-sleuth Booth Mom®’s mystery shopper program!
Your exhibit will be evaluated in over 20 categories in the areas of company ID, messaging, product presentation, exhibit appeal and effectiveness, traffic flow, and exhibit personnel.
At the end of the first show day (or shift if you’ve got staff scheduled for multiple shifts), you’ll have the immediate verbal feedback you need to make on-the-fly improvements to your exhibit for the rest of the show and not waste the entire show before making a mid-course correction.
Within 48 hours, you’ll receive a comprehensive written report complete with telling photos and The Booth Mom’s industry best practices recommendations with insight to incorporate into your future exhibit plans.