Need help with your trade show exhibit?
Your company’s decided to exhibit at your first trade show… or already tried it as a do-it-yourself project and gotten less results and more headaches than expected. But you’re not sure what you don’t know. But you do know that you need to cut your learning curve before your next show to get the results you need.
You wouldn’t build a house without the help of professionals – architects, general contractors, and licensed craftsmen for your plumbing, electrical and woodworking. So why stress over the budget and timeline of producing your next trade show exhibit? Click below for:
Hire a knowledgeable, experienced professional to guide you through the maze of trade show forms, rules, regulations, deadlines and union jurisdictions!
Professional services are offered as customized turnkey packages or à la carte and priced to meet your budget.
Strategic Consultation and Planning Services
- Market identification and show and event selection
- Attendee profiling (identification of targeted prospects and their needs)
- Identification and prioritization of overall and specific show objectives (sales lead generation, sales, media coverage, product launch, audience education, corporate image and branding, channel partner acquisition, employee recruitment, etc. and customer/prospect relationships) in conjunction with corporate integrated marketing plan to set show-specific quantifiable/measurable goals for Return on Investment (ROI), Return on Objective (ROO), and Return on Relationship (ROR) reporting
- Thematic integration of corporate messaging
- Featured product selection, determination of messaging on specific products and how message is conveyed to show attendees
- Maximization of exhibit layout and traffic flow
- Lead generation and management (determination of effective qualifying questions for lead forms or electronic lead gathering system); lead dissemination and management
- Staff selection and assignment of ancillary duties (booth captain, competitive analysis, PR, attendance at seminars or events, etc.)
- Management of in-booth education through demonstrations (content and presentation mode) and/or entertainment/presenters (scripting, music, A/V, schedules)
- Promotional opportunities to reinforce show theme, including pre-show promotional campaigns, memorable giveaway items, in-booth experiential activities, advertising, boothwear (exhibitor attire), post-show fulfillment
- “Second Show” activities including press events, hospitality suites, corporate distributor or sales conferences, training, user-group meetings, co-sponsored events, etc.
- Budgeting (zero-based, percentage-based, or historical) and financial tracking
- Post-Show Survey, Post-Show Analysis and ROI/ROO/ROR Evaluation
- Process improvement and financial audit of show program
Pre-Show Tactical Show Services Planning and Management
- Coordination with client, exhibit house and on-site services vendors to complete all show paperwork based on identified corporate goals and objectives including:
- exhibit space location selection and contracting
- customized organization of show manual (order forms, rules/regulations, etc.)
- customized show plan to communicate to all stakeholders (including management staff, marketing managers, exhibit staff attendees, show partners, and vendors)
- specifying and procurement of specialized demo equipment
- exhibit RFIs, RFPs, vendor selection and contracting, design and production, or refurbishment (maintenance) of existing exhibit properties
- exhibit staff badge procurement
- exhibit staff housing procurement and management (in- or out-of-block housing)
- travel arrangements (VIP and exhibit staff)
- specialized exhibit transportation shipping quotes/shipping orders (including insurance), packing coordination and management
- staff communications and training
- staffing schedules for set-up, booth duty and dismantle
- on-site or EAC services forms including:
- accessible storage
- audio-visual
- boothwear (staff attire)
- carpet/carpet pad/Visqueen (or other flooring) procurement
- catering
- cleaning
- compressed air
- computer rental
- drayage (material handling)
- electrical power, materials and labor
- floral
- forklift
- furniture and accessory rental
- graphics design and production
- insurance (liability/property/workers comp/trip transit)
- Internet access
- labor (exhibit installation and dismantle), using either the official contractor or Exhibitor-Appointed Contractor (EAC)
- lead retrieval systems procurement (badge scanners)
- photography or videography
- plumbing
- promotional opportunities (signs, banners, kiosks, co-sponsorships, etc.)
- rigging (overhead sign hanging)
- security
- signage
- shipping
- temporary staffing (presenters, hostesses or crowd gatherers)
- Installation and dismantling contracting and supervision
- Onsite exhibit management and staffing (available from freight-move in, during all show hours through freight move-out)
Exhibit Program Performance Audits
- Auditing of past shows to determine future performance improvements and potential cost-savings