Upcoming Event Calendar

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  • 212 | Rookie Exhibitors’ Quick-Start Program: Hit the Ground Running
    09:00-17:00
    2017.09.26

    1209 L Street, Sacramento, CA 95814

    1209 L Street, Sacramento, CA 95814

    All-Day Workshop

    This workshop contains information that will also be presented in sessions 20617 and 20917.

    This workshop qualifies CTSM candidates to waive sessions 20617 and 20917.

    Lunch is included.

    Are you new to exhibiting and need to accelerate your learning curve? Or do you just want a refresher? This fast-paced, all-day workshop can save you years of on-the-job training. Avoid pitfalls and learn the essentials of strategic and tactical trade show exhibiting. You’ll receive a comprehensive 150+ page how-to guide and ready-to-use generic Word and Excel templates. Learn to:

    • Set measurable goals and objectives
    • Understand industry rules and regulations
    • Select booth space and the right type of exhibit
    • Communicate with staff and vendors
    • Gather and manage leads
    • Order show services
    • Arrange exhibit transportation
    • Work with onsite unions
    • Understand material handling and installation and dismantle
    • Budget… and more!
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  • 214 | 90 Cost-Cutting Tips and Tricks in 90 Minutes
    09:00-10:30
    2017.09.27

    Hang on tight as we take a whirlwind tour of the Land of Exhibit Cost Cutting! We’ll sprint through Candy’s 90 best tips and tricks to reduce direct exhibit expenses and discuss her Top 10 List of ways to cut the fat out of any exhibit program budget.

    Slashable spending areas include:

    • Booth Space
    • Exhibits: Design Considerations, Buying Used Exhibits and Renting
    • Exhibit Graphics
    • Inventory and Storage
    • Material Handling
    • Exhibit Transportation
    • DIY Gang Box Supplies
    • Electrical
    • Installation and Dismantle
    • Rigging
    • Other Show Services: AV, Internet, Cleaning
    • Negotiating Discounts
    • Giveaways
    • Promotional Literature
    • Auditing Invoices
    • Exhibit Staffing
    • Staff Travel
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