Upcoming Event Calendar

All-Day Workshop

This workshop contains information that will also be presented in sessions 20617 and 20917.

This workshop qualifies CTSM candidates to waive sessions 20617 and 20917.

Lunch is included.

Are you new to exhibiting and need to accelerate your learning curve? Or do you just want a refresher? This fast-paced, all-day workshop can save you years of on-the-job training. Avoid pitfalls and learn the essentials of strategic and tactical trade show exhibiting. You’ll receive a comprehensive 150+ page how-to guide and ready-to-use generic Word and Excel templates.

Learn to:

• Set measurable goals and objectives
• Understand industry rules and regulations
• Select booth space and the right type of exhibit
• Communicate with staff and vendors
• Gather and manage leads
• Order show services
• Arrange exhibit transportation
• Work with onsite unions
• Understand material handling and installation and dismantle
• Budget… and more!

Hang on tight as we take a whirlwind tour of the Land of Exhibit Cost Cutting! We’ll sprint through Candy’s 90 best tips and tricks to reduce direct exhibit expenses and discuss her Top 10 List of ways to cut the fat out of any exhibit program budget. Slashable spending areas include:

• Booth Space
• Exhibits: Design Considerations, Buying Used Exhibits and Renting
• Exhibit Graphics
• Inventory and Storage
• Material Handling
• Exhibit Transportation
• DIY Gang Box Supplies
• Electrical
• Installation and Dismantle
• Rigging
• Other Show Services: AV, Internet, Cleaning
• Negotiating Discounts
• Giveaways
• Promotional Literature
• Auditing Invoices
• Exhibit Staffing
• Staff Travel

Specialized exhibit transportation bills are gobbling up to 15% of most exhibitors’ budgets. Do you understand your transportation options and how they impact the rest of your exhibit program and costs? Join us as industry veterans share their knowledge, insights (and horror stories).

Learn to:

• Select the most appropriate carrier and service level for your type of freight
• Understand industry terminology, carrier fee structures, documentation and insurance claims
• Explore how exhibit construction and crating, material handling and I&D work hand-in-hand
• Anticipate shipping oddities: hanging signs, perishables, vehicles, oversized and expedited freight

As a bonus, we’ll share ten scary things most exhibitors don’t know about shipping exhibits.