CTSM, Certified Trade
Show Marketer received April 2001
Conferred by Exhibitor Show and San Francisco State
University
Comprehensive Test Grade: 90%
The CTSM program is sponsored by Exhibitor
Show, which is regarded as the industry's leading educational
conference. Seminar offerings range from trade show specific content to
general skills development, such as communications and negotiation.
Candidates are required to complete a curriculum of 28 Exhibitor Show
seminars that equal 42 hours of classroom study, followed by a
three-hour comprehensive exam that tests them on the basic knowledge
skills required of trade show marketers. All candidates currently
work in the field of trade show marketing, and demonstrate their
application of knowledge gained by submitting a Digital Portfolio. This
Portfolio documents show schedules, management of exhibit design and
production, management of integrated marketing communications to support
trade shows, and management of results reporting.
The CTSM required course curriculum has been
approved by the faculty of Northern Illinois University Outreach, and
candidates may earn Continuing Education Units (CEUs) through NIU
Outreach. (www.exhibitornet.com/ctsm)
CME, Certified Manager
of Exhibits received October 1998; Re-certified March
2003
Conferred by the
Trade Show Exhibitors Association
The CME designation is the only
not-for-profit-association-sponsored certification available in exhibit
marketing. It's also the highest recognition of professional achievement
within the exhibit industry. CME recipients must show their commitment
to and knowledge of exhibit management, as well as their professionalism
through academic and continuing education, demonstrated contributions to
the field and industry experience. (www.tsea.org)
CEM, Certified in
Exhibition Management received May 2004
Conferred by the International Association
for Exhibition Management
The Certified in Exhibition Management (CEM)
designation was created in 1975 to provide a professional designation
for individuals in the exhibition industry. The designation was formed
to raise professional standards and is recognized through out the
industry as the premier mark of professional achievement. To earn the
designation, participants must complete a nine-part program and pass a
test within each program section within three years. The program is
composed of seven mandatory courses and two courses chosen from five
available electives. Advanced-level courses are also available for CEMs
to continue their professional education and obtain re-certification. (www.iaem.org)
CMM, Global
Certification in Meeting Management received December
2002
Conferred by
Meeting Professionals International (MPI)
The Global Certification in Meeting Management
(CMM) is administered by Meeting Professionals International (MPI).
There are three aspects to the process. The pre-residency segment
requires active participation in an MPI learning group. The residency
portion involves an intense 4-day program with faculty instructors, as
well as participation in a group case study and individual exam.
Post-residency requires the completion of a business project within six
weeks after residency. Eligibility is assessed through industry
certifications, formal education, professional education and experience,
international experience/global skills, professional contributions and
references. (www.mpiweb.org)
CMP, Certified Meeting
Professional received January 1997; Re-certified October
2002
Conferred by the
Convention Industry Council
Comprehensive Test Grade: 85%
The CMP designation is the foremost
certification program of today's meetings, conventions and expositions
industry. It recognizes those who have achieved the industry's highest
standards of professionalism. It is conferred on individuals who are
currently employed in meeting management, have completed the
certification requirements based on professional experience and passed
an academic examination covering twenty-seven comprehensive meeting
planning functions. (www.conventionindustry.org)