Things I Wish Somebody Would Have Told Me About Exhibiting
#11. Under-promise and over-produce.
This week’s tip is a brief, but powerful one.
If you want to be seen as a true trade-show hero in the eyes of your stakeholders, learn to under-promise and over-produce.
Early on in my career, I learned that it’s good to have an “ace in the hole” – some good news – especially if you have to offset bad news.
I also learned that not everyone needs to know every detail of the show, and if something minor goes wrong, they probably won’t even notice. I’ve ordered black trash cans and gotten silver ones, ordered date palm trees and received queen palms, and ordered stools with arms and the only ones available were without arms. In the larger scheme of things, none of these caused us to miss our targeted goals and objectives… and nobody but me knew any of these were problems. In fact, when I get something other than what I ordered at a show, I usually request a discount on the erroneous item and come out money ahead in my budget.
And you don’t have to let ALL your cats out of the bag before the show – whether it’s meeting your timelines and budgets or producing miracles in meeting your measurable goals and objectives.
Sometimes surprise on the show floor is good…except when it comes to Murphy’s (or Adams’) Law! (see Blog #1)