Things I Wish Somebody Would Have Told Me About Exhibiting
#9. Toot your team’s horn by giving credit.
Show’s over… and it’s time to do the post-show analysis report. Who gets credit for pulling off another amazing show that met your company’s goals and objectives?
If you want a dedicated team who goes the extra mile, don’t forget to give credit where credit is due. Toot your team’s collective horn!
And toot it long, loudly and as often as possible when your trade show program has a “win”. Your staff needs to know that someone is paying attention to their contributions to your company’s marketing and sales outcomes from shows.
Do you do anything to acknowledge your staff for their long hours at the show while their usual work piles up back at their office and they’re away from their family? Does your trade show travel policy grant comp time for those road warriors who are the first in and last out at the show? Can you acknowledge those who go above and beyond their personal show goals of a specified number of qualified leads with something like gift cards with a cash value — or even cash?
And don’t forget to toot your own horn, too! You don’t have to strain your shoulder to pat yourself on the back after a show. Let your post-show analysis after each show or an annual report on trade show exhibits at the end of each year do this for you!